Our team transformed Chicago’s Billy Goat Tavern into Billie’s Diner, an Amex Afters pop-up experience for fans attending Billie Eilish’s concert at the United Center. Fans could grab free plant-based burgers, take photos in Billie’s Booth, play retro arcade games, and claim exclusive Billie’s Diner merch.

I created the visual identity for Billie’s Diner, including the primary logo, environmental graphics, and collateral. We infused the space with moody ambiance and references to Billie’s grungy style.