NBA 2K23 LAB

A pop-up in Soho where AMEX cardholders and prospects could hone their NBA 2K skills, in-game and on the court. Our lab was equipped with gaming stations and an interactive half-court for a truly immersive NBA 2K experience. Attendees could also score complimentary POAPs and sneaker cleanings from an AMEX Shop Small partner.

I created the visual identity for the event space, which was used across all environmental and collateral graphics.

Screen Shot 2023-02-21 at 9.43.04 PM.png
Screen Shot 2023-02-21 at 9.51.26 PM.png
Screen Shot 2023-02-21 at 9.46.59 PM.png
Screen Shot 2023-02-21 at 9.44.01 PM.png
Screen Shot 2023-02-21 at 9.42.20 PM.png
Screen Shot 2023-02-21 at 9.42.08 PM.png

Photography by Jenna Lynn

Previous

Centurion Lounge