PROBLEM

Coffee production is unsustainable and environmentally destructive.

INSIGHT

People can’t live without their caffeine boost.

SOLUTION

Give coffee lovers what they need, without the environmental cost.

We introduced a partnership between Starbucks and Atomo, an innovative company that has engineered a carbon-negative coffee. Convert Starbucks customers to the Atomo version of their favorite coffee drinks.

CAFFEINATE CONSCIOUSLY

Art Direction & Copywriting: Mina Gurkan and Emma Michelson

OUTDOOR

DIGITAL

We made it easy for Starbucks customers to embrace the Atomo by adding an “Atomo It” button to the Starbucks mobile app.

We made it easy for Starbucks customers to embrace the Atomo by adding an “Atomo It” button to the Starbucks mobile app.

By opting for an Atomo coffee, customers earn points towards their Green Star balance.

By opting for an Atomo coffee, customers earn points towards their Green Star balance.

Green Stars earn you reusable, sustainable Starbucks tumblers, free Atomo beverages, and other rewards!

Green Stars earn you reusable, sustainable Starbucks tumblers, free Atomo beverages, and other rewards!

After a successful product launch, we reveal to customers that the Atomo is not really coffee. It is a sustainable alternative to regular coffee made with date pits and upcycled ingredients. However, it perfectly replicates the taste, caffeination, a

After a successful product launch, we reveal to customers that the Atomo is not really coffee. It is a sustainable alternative to regular coffee made with date pits and upcycled ingredients. However, it perfectly replicates the taste, caffeination, and experience of coffee that Starbucks customers love.

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