INSIGHT
Museum visitors are less engaged by passive viewing experiences of ancient art in dusty ornate frames.
BIG IDEA
The artwork in the Museum of Modern Art creates a lively viewing experience like no other.
Graphis Silver Award, New Talent Annual 2022
EXPERIENTIAL
MoMA is offering a new way for visitors to connect with artwork on a deeper level.
By partnering with Google Glass, museum-goers can opt for an audiovisual Augmented Reality tour using MoMA Glass. Tap into “The Work” or “The Process” to enhance your experience and enjoy art in a new way.
THE WORK
Watch the artwork leave the frames behind. From paintings to sculptures to photographs, MoMA Glass uses Augmented Reality to make artwork come to life and move around the exhibition space.
THE PROCESS
Connect MoMA Glass to your earphones and listen to the artist’s voice describe their process as the artwork develops from start to finish right in front of your eyes.